Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
*Color retention after ten washes using ColorProof Shampoo and Conditioner. Results may vary.
- Delivers 96% color retention after 10 washes*
- Extra gentle cleansing without stripping color
- Brightens, illuminates, and adds luminous, glossy shine
- Improves strength and elasticity while nourishing and smoothing
- Never dries out hair like typical purple shampoos
- Provides full spectrum color and heat protection
2017 Beauty LaunchPad Reader's Choice Award - Best Color Refresher