Gently cleanse while toning and brightening blonde, lightened and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.

Aroma: Citrus, Jasmine, and Coconut Milk
• Concentrated – a little goes a long way
• Helps fortify, strengthen and increase hair’s elasticity
• Gently cleanses without stripping
• Instantly neutralizes brassy tones and restores brightness
• Combats drying and damage caused by lightening
• Softens, smooths and adds glossy shine
• Helps prolong the life and vibrancy of hair color

Featured in Pop Sugar, Modern Salon, Behind the Chair, and Beauty Launchpad.

Wet hair, lather. Leave on for 1 - 2 minutes as needed. Rinse.

• Advanced Color Last System™: Our proprietary blend of powerful proteins and potent antioxidants repairs, preserves and protects against fading and environmental factors.
• Violet Pigment: Naturally neutralizes and cancels out brassy tones to help refresh and brighten lightened hair.
• Safflower and Marula Oils: Nourish and soften hair while delivering shine.
• Biotin: Helps strengthen strands and repair damaged caused by lightening.