Last Updated April 2022


Your (“you,” “your,” the “user” or the “user’s”) privacy is very important to us. Our Privacy Policy spells out Colorproof Haircare’s commitment to respecting the privacy of all users of our Site. We reserve the right to change this Privacy Policy at any time, which we will do through online posting and from time to time through an e-mail notification to you. You are responsible for ensuring that we have an up-to-date, active, and deliverable e-mail address for you. Whether or not we choose to send you an e-mail, it is your responsibility to check this page periodically for changes. Your continued use of or access to the Site following the posting of any changes constitutes acceptance of those changes.

We are very careful with what we do with your information. Therefore, our Privacy Policy covers emails, texts, and any other electronic messages that come directly from us. It does NOT apply to information submitted to or collected by any other website operated by a third party that may link to or be accessible on or through our Site. We reserve the right to change this Privacy Policy from time to time, and at our discretion. Any changes made to this Policy will be reflected here.


Personal – we collect personal information that you provide such as: name, mailing address, e-mail address, telephone number or any other information we collect that may be defined as personally identifiable information under any applicable law. No personally identifiable information is collected unless you voluntarily provide it.

Transactional – We collect information associated with the details of your transactions throughout our website and in connection with fulfilling your order(s).

Operational – We may collect non-personally identifiable information as part of the standard operation of hosting servers supporting the Site, and by using cookie technology to enhance the online experience, which does not personally identify users or extract any information from the users’ computers. We use cookies to measure and monitor our Site and to improve design, content, and functionality.

In these various ways, we collect some or all of the following information from or about you:

Contact information such as name, e-mail address, mailing/shipping address and phone number;
If you tell us where you are (e.g., by allowing your mobile device to send us your location or using the “Salon Locator” function on our website), we may store and use that information to provide you with location-based information;
Billing information such as credit card number and billing address;
Unique Identifiers such as username, account number and password;
Preferences information such as product wish lists, order history and marketing preferences;
Your Site activity and behavior (described more fully below in the following sections of our Privacy Policy: “Targeted Advertising;” “Cookies and other technologies;” and “Web Beacons”)
User’s date of birth and gender; and
Information you voluntarily provide to us in connection with your voluntary participation in a research study such as your buying habits, preferences and opinions on products and services we may offer.

As is true of most websites, we automatically gather information about your device such as: Your IP address, time and date of visit, browser type, referring/exit pages, operating system, agent version, platform, SDK version, timestamp, API key (identifier for application), application version, device identifier, iOS Identifier for Advertising, iOS Identifier for Vendors, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, and network status (WiFi, etc.).

We may log this information for system administration and improvement, order verification, marketing and system troubleshooting purposes.


We may use information that we collect about you or that you provide to us to:

Fulfill your order
Send you an order confirmation
Assess the needs of your business to determine suitable products
Send you requested product or service information
Send product updates or warranty information
Respond to customer service requests and applications for employment
Administer your account
Send you a newsletter
Send you marketing and promotional communications
Respond to your questions and concerns
Improve our website and marketing efforts
Conduct research and analysis
Display content based upon your interests
Improve our website and its contents and to make sure our Site is working properly
Provide you with information or products that may interest you
Directly contact you and provide you with customer service
Learn website trends and activities
Notify you about changes to our website and products


We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We may share personal information with certain third parties in the U.S. and Canada that perform services on our behalf. The services provided by those third-party service providers may include: operating the website, hosting the website, providing the products and services you request, authorization and processing of your payments, product fulfillment, fraud protection and credit risk reduction, product customization, serving certain types of advertisements to you, marketing and promotional material distribution (including direct mail marketing), loyalty program management, promotions fulfillment and website evaluation. Those third-party service providers are not authorized to use or disclose personal information you provide to us on or through the Site for any purpose other than to perform the services designated by us.

We and our third-party service providers in the U.S. and Canada may also disclose your personal information:

As required or permitted by law such as to comply with a subpoena, in response to a search warrant or other legally-valid inquiry, order or similar legal process;
To investigate both in the case of a breach of an agreement or contravention of law;
When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, establish, exercise or defend a legal claim, investigate fraud or respond to a government request;
To any other third party with your prior consent to do so; and
Additionally, we may share email addresses (in a hashed or de-identified form) that have been provided to us by our registered users, with third parties such as network advertisers and ad exchanges (including SNSs), to serve targeted advertisements to you about our goods and services.

The Site may enable you to post content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policies of the third-party provider of such SNSs.

We will not be responsible or liable for: (i) the availability or accuracy of any SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.


We do our best to secure your information shared on or through our Site, but we cannot guarantee the safety of your data to and from other sites. Please understand that the transmission of information via the Internet, in general, is not entirely secure. And the security of this information (such as the password you have chosen) also depends on you. Please keep your passwords confidential and in safekeeping.


Our Site may contain links to third-party websites. When you click on a link to any other website or location, you will leave our Site and go to another website, and another entity may collect personal information from you or about you. We have no control over, do not review, and cannot be responsible for, these outside third-party websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside third-party websites or content, or to any collection of your personal information after you click on links to such outside third-party websites. We encourage you to read the privacy policies of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our Site and/or are redirected from our Site to a third-party website or application, you are no longer governed by this Privacy Policy or our Site’s Terms of Service.


We want to communicate with you only if you want to hear from us. You may choose to stop receiving our marketing e-mails by following the unsubscribe instructions included in the e-mails, updating your communications preferences in your membership account on our website or contacting us at the address, telephone number or e-mail address set forth below. Please note however, that as a user of the Site, you cannot opt-out of some administrative communications that are reasonably necessary for the functionality of the Site, such as billing or service notifications.

You have the right to access, update, and correct inaccuracies in your personal information that is within our possession, custody and/or control, subject to certain exceptions prescribed by law. You may access, update or correct any of your personal information in your account by editing your profile within your account. You may request access, updating or the correction of inaccuracies in other personal information in our custody or control by writing or sending an e-mail to us at the e-mail address set forth below.

We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes to the extent permitted by law, including the California Consumer Privacy Act of 2018 (“CCPA”) and its attendant proposed regulations, as applicable. We will store personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. You may have a right to request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request where required by law, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

If you have any questions, please contact us at:

Colorproof Haircare

19900 MacArthur Blvd., Ste 110

Irvine, CA 92612

Attn: Colorproof Privacy Policy

Email: [email protected]

Phone: (949) 706-8300


We may share e-mail addresses (in a hashed or de-identified form) that have been provided to us by our registered users, with network advertisers and ad exchanges (including SNSs), to serve targeted advertisements to you about our goods and services. We may work with third parties, such as network advertisers and ad exchanges that use tracking technologies on our Site in order to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet and we may use third-party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third-party sites and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your activities (including past visits to our Site) across the Internet and mobile media (“Targeted Advertising”).

Targeted Advertising (also known as Behavioral Ads) uses information collected on an individual’s web browsing behavior on one website (such as the pages they have visited or the searches they have made) in order to target advertising to that individual on another website. Targeting, called Cross Device Tracking, can also take place across devices such as tablets, smartphones, laptops and smart televisions. Third parties collect this information by placing or accessing cookies or other tracking technologies in your browser when you visit this Site or other websites.

Behavioral Ads enable us to target advertisements to you for products and services in which you have demonstrated an interest. If you object to receiving Behavioral Ads from us on third-party sites, you can learn more about your ability to limit Behavioral Ads below. Our third-party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. These third-party technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements; and (c) understand the usefulness of the advertisements that have been delivered to you.

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We make no representations regarding the policies or practices of third-party advertisers or advertising networks or exchanges or related third parties.

While sites use a variety of companies to serve advertisements, you may wish to visit, which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members, not meaning you will no longer receive any targeted content and/or ads. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at which will provide instructions as to how to no longer will be allowed to receive Behavioral Ads. Please note, if your browsers are configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use multiple devices or change web browsers, your opt-out may not, or may no longer, be effective. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs.


This Site uses cookies and other tracking technologies. Cookies are small text files of information stored by the Internet browser on your computer's hard drive. For example, cookies may be used to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Some cookies are served by us, and some are served by third parties who are delivering services on our behalf.

The settings feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of some of the Site’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to add items to your Shopping Cart, proceed to Checkout, or use Site products and services that require you to sign-in. You may set your Internet web browser to refuse cookies or to remove cookies from your hard drive, but like most sites, our Site does not recognize “Do Not Track” signals. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block them using different browsers. By blocking or deleting cookies used on our Site, you may not be able to take full advantage of our services.

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc.).
_shopify_visit, no data held, persistent for 30 minutes from the last visit, used by our website provider’s internal stats tracker to record the number of visits.
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.
Cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


We do not intentionally gather personal information from visitors who are under the age of 13. If a child under 13 submits personal information to us and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at [email protected].


If you are a resident of California, you may be entitled to certain rights under the California Consumer Privacy Act of 2018 (“CCPA”).

Under the CCPA and its attendant proposed regulations, California residents have: (a) the right to request access to the personal information collected in the previous 12 months; (b) the right to request deletion of personal information; and (c) the right to opt out of the “sale”, as defined under the CCPA, of personal information. These rights are subject to certain exemptions and exceptions as well as certain steps we must take to verify your identity.


When exercising your right to know, you have the right to request the following from us:

The categories of personal information we collect about you
The categories of sources from which we collect your personal information
The business purpose for collecting your personal information
The categories of third parties with whom we share your personal information
The specific pieces of personal information we have collected about you in the previous 12 months

To request access to or deletion of your personal information, please submit your request here.

When exercising your right to deletion please note that cancellation and deletion of your account will result in us and you being unable to access your account.


We do not generally sell information as the term “sell” is traditionally understood. However, if and to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those implemented specifically for certain targeted advertising, California residents may indicate your election here and we will comply with applicable law as to such activity.

If you have difficulty accessing the webforms hyperlinked above, in order to exercise your CCPA rights, you may also call us at 1.888.862.8818 or e-mail us at [email protected] with a subject line of “MY CCPA Rights.” For your protection, prior to actioning on any of your CCPA requests, we will need to verify your identity.

If you elect to exercise any of your rights under CCPA, Colorproof Haircare will not deny services, provide a different price or rate for our services, or provide a different level of service to you because you exercised such rights.


If you are a California resident and have an established business relationship with us, you may request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year.

To request a notice, please submit your request to:

Colorproof Haircare

19900 MacArthur Blvd., Ste 110

Newport Beach, CA 92612

Attn: Colorproof Privacy Policy

Email: [email protected]

Phone: (949) 706-8300


Colorproof Haircare is not an entity that is covered by HIPAA. The HIPAA privacy rules apply to health plans, health care clearing houses, to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the "Covered Entities") and their service providers ("Business Associates"). Colorproof Haircare is neither a Covered Entity nor the Business Associate of a Covered Entity. This means that the information that you provide to the Colorproof Haircare is not protected by the HIPAA privacy rules and regulations.


The Site uses Google Maps APIs. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link. If you are outside the EEA or the UK, by using our Maps API Implementation you agree to be bound by Google’s Terms of Service. By using our implementation of the Google Maps APIs, you also agree to allow us to gain access to information about you including personal information (such as your usernames) and non-personal information (such as your location). You agree to allow us to obtain or cache your location. You may revoke your consent at any time. We use information about location in conjunction with data from other data providers.


We use Google Analytics to better understand how our users interact with our Site. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Site. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at


This Site is intended to facilitate the sale of goods and services to residents in the United States. If you are a non-U.S. or non-E.U. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States where laws regarding processing of personal information may be less stringent than the laws in your country and where your personal information may be accessed by the courts, law enforcement and national security authorities as required under the laws of those jurisdictions. By providing your data, you consent to such transfer.


We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Colorproof Haircare aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data as the term is defined in the GDPR. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have from you or about you.
Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification.
You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object.
You have the right to object to our processing of your Personal Data.

The right of restriction.
You have the right to request that we restrict the processing of your Personal Data.

The right to portability of your Personal Data.
You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly-used format.

The right to withdraw consent.
You also have the right to withdraw your consent at any time where Colorproof Haircare relied on your consent to process your personal information.


We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Site at the “Last Updated” section of this webpage, above. If we make material changes to this Privacy Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our Site is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Contact Us

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at [email protected] or by mail at:

Colorproof Haircare

[Re: Privacy Compliance Officer]

19900 MacArthur Blvd.

Irvine, California US 92612